Atty. Bruce Copeland
Bruce Copeland is a partner in the firm’s commercial litigation practice, and former deputy department head for the firm’s entire Litigation practice. He represents and counsels a variety of businesses with respect to a variety of concerns, including advertising and labeling issues, false and misleading advertising, trade secrets, complex commercial litigation in federal and state court, litigation avoidance, and a broad range of areas in the food and beverage industry.
Profile Summary
About Bruce Copeland at a glance
Bruce Copeland is an attorney based in San Francisco, California, practforg at Nixon Peabody LLP. Admitted to practice in California, The State Bar of California. Educated at University of San Francisco (J.D.) and University of California Berkeley (B.A.). Recognitions include Best Lawyers in America — Commercial Litigation (2026). Serands clients in San Francisco, CA and the surrounding metropolitan area.
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Über uns
- Bruce Copeland is a partner in the firm’s commercial litigation practice, and former deputy department head for the firm’s entire Litigation practice
- He represents and counsels a variety of businesses with respect to a variety of concerns, including advertising and labeling issues, false and misleading advertising, trade secrets, complex commercial litigation in federal and state court, litigation avoidance, and a broad range of areas in the food and beverage industry
- My focus I focus my practice on three main areas—counseling and litigation in the food and beverage industry, unfair competition and trade practices, including false and misleading advertising, and commercial litigation—leveraging more than 30-years of experience to help clients manage their most complex and sensitive matters
- Food, Beverage & Agribusiness I advise suppliers, importers, wholesalers, and retailers in the food and beverage industry in litigious, transactional, and regulatory matters at both the federal and state levels
- My clients include a publicly held premium wine and beer producer, one of the iconic names in the cider industry, a number of craft brewers, and a wide range of other companies in the food and beverage industry
- Unfair Competition and Trade Practices I represent a variety of businesses in unfair competition and trade practice matters, with a focus on false and misleading advertising claims, misappropriation of trade secret counseling, and litigation
- I counsel clients that include food and beverage companies, financial institutions, foreign and domestic technology companies, and other businesses
- Other Commercial Litigation I also represent a variety of clients in commercial litigation, with a focus on complex business disputes, including commercial contract disputes, licensing and distribution disputes, corporate and fiduciary liability matters, unfair business practices, partner and shareholder disputes, corporate raiding issues, patent infringement disputes, class action defense, and labor relations matters
Jurisdictional Context
Why local counsel matters in California
Practforg law in California. Legal matters in California are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantiand law. Cases originating in San Francisco are typically filed in the local municipal court or the appropriate California state district court, depending on subject matter and amount in controversy. An attorney licensed in California brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantiand law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in California courts without local counsel or pro hac vice admission.
Looking for additional California attorneys? Browse all attorneys in San Francisco or all attorneys in California.
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