Atty. Will Wagner
Will Wagner focuses his practice on consumer product defense and regulatory compliance. His practice centers on the defense of environmental consumer claims involving California’s unique Proposition 65 and consumer false advertising class actions.
Profile Summary
About Will Wagner at a glance
Will Wagner is a Shareholder based in Sacramento, California, practforg at Greenberg Traurig, LLP. Educated at Arizona State University Sandra Day O'Connor College of Law (J.D., 2015) and University of Nevada (B.A., 2012). Serands clients in Sacramento, CA and the surrounding metropolitan area.
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Über uns
- Will Wagner focuses his practice on consumer product defense and regulatory compliance
- His practice centers on the defense of environmental consumer claims involving California’s unique Proposition 65 and consumer false advertising class actions
- He defends companies in the personal care, fashion, food and beverage, and textile industries relating to substances of concern including heavy metals, microplastics, PFAS, titanium dioxide, and phthalates
- Will also defends consumer product companies against deceptive advertising claims, including greenwashing, recyclability, nonfunctional slack-fill, structure/function claims, and ingredient content deficiencies
- Further, Will has broad experience navigating California and other states’ environmental laws and regulations that impact consumer product companies
- This includes advising companies on the proliferation of PFAS prohibitions, recycling laws (such as Extended Producer Responsibility (EPR)), and other greenwashing advertising regulations
- He also has experience with pertinent California agencies, including the Office of Environmental Health Hazard Assessment (OEHHA), Department of Toxic Substances Control (DTSC), Department of Public Health, California Air Resources Board (CARB), and the South Coast Air Quality Management District
- Will is also a registered lobbyist in California, focusing on legislation that impacts product companies
- Recognition & Leadership Awards & Accolades •Listed, The Best Lawyers in America, 'Ones to Watch,' 2026 •Administrative / Regulatory Law, 2026 •Environmental Law, 2026 •Listed, Chambers USA Guide, 'Up and Coming,' California - Environment, 2024-2025 •Listed, The Legal 500 United States •Environment: Regulatory, 2025 •Dispute Resolution> Product Liability, Mass Tort and Class Action - Defense: Pharmaceuticals and Medical Devices, 2025 •Environment: Litigation, 2020 and 2024
Jurisdictional Context
Why local counsel matters in California
Practforg law in California. Legal matters in California are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantiand law. Cases originating in Sacramento are typically filed in the local municipal court or the appropriate California state district court, depending on subject matter and amount in controversy. An attorney licensed in California brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantiand law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in California courts without local counsel or pro hac vice admission.
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