Atty. Alessandra Ferrero
Alessandra Ferrero is a member of the Entertainment & Media Practice at Greenberg Traurig.She has experience representing domestic and international clients in a variety of transactional legal matters within the entertainment industry, particularly music licensing in connection with digital, film and television, sports and marketing initiatives, as well as the representation of musical talent. She has experience drafting and negotiating digital content agreements with music licensors on behalf of clients with digital music/media services, music deals in connection with original film/TV content
Profile Summary
About Alessandra Ferrero at a glance
Alessandra Ferrero is an Associate based in Atlanta, Georgia, practicing at Greenberg Traurig, LLP. They have 5+ years of legal experience, licensed to practice since 2021. Their practice focuses on entertainment. Admitted to practice in Georgia (2021) and Florida (2023). Educated at Duke University School of Law (J.D. Articles, 2021) and University of Tennessee (B.A., 2018). Serands clients in Atlanta, GA and the surrounding metropolitan area.
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About
- Alessandra Ferrero is a member of the Entertainment & Media Practice at Greenberg Traurig.She has experience representing domestic and international clients in a variety of transactional legal matters within the entertainment industry, particularly music licensing in connection with digital, film and television, sports and marketing initiatives, as well as the representation of musical talent
- She has experience drafting and negotiating digital content agreements with music licensors on behalf of clients with digital music/media services, music deals in connection with original film/TV content and branded content on major streaming platforms, and various music agreements on behalf of talent clients, including agreements with recording artists, music producers, songwriters, composers, music supervisors, record labels, music publishing companies, and more
- Concentrations • Digital distribution • Digital media licensing • Entertainment and media transactions • Music publishing • Recording, distribution, and licensing agreements Experience Representative Matters • Assist licensees of music – including digital service providers, fitness companies, and startup services – in securing deals with rights-holders (including record labels, music publishers, and performing rights organizations).° • Assist film and TV production studios in the acquisition of music licenses to create original content, which includes deals with composers, music supervisors, record labels, music publishers, and artists.° • Draft and negotiate television and motion picture soundtrack agreements on behalf of film and TV production studios.° • Lead weekly team review of music matters for production studio subsidiary of global technology conglomerate.° • Represent companies in the negotiation of agreements with music creators, social media influencers, and other talent for marketing campaigns and the creation of branded content partnerships.° • Facilitate agreements between musicians, record producers, songwriters and music publishers.° • Represent music artist in the catalogue sale of master royalties, publishing copyrights, public performance royalties, and neighboring rights royalties.° °The above representations were handled by Ms. Ferrero prior to her joining Greenberg Traurig, LLP. Previous Experience • Research Assistant to Professor Len Simon, 2020 • Research Assistant to Professor Paul Haagen, 2020 • Student Assistant and Recruiter, Duke University Football, 2019-2020 • Student Recruiter, University of Tennessee Football, 2017-2018 • Team Assistant, University of Tennessee Cheerleading, 2014 Internships • MLB Intern, Wasserman, 2019
Practice Areas Explained
Alessandra Ferrero's Areas of Practice
Each practice area below reflects the types of cases Alessandra Ferrero handles, with a brief overview of what that area of law covers.
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Alessandra Ferrero is one of 45,946 entertainment attorneys indexed nationally. Browse entertainment attorneys in Georgia →
Jurisdictional Context
Why local counsel matters in Georgia
Practicing law in Georgia. Legal matters in Georgia are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in Atlanta are typically filed in the local municipal court or the appropriate Georgia state district court, depending on subject matter and amount in controversy. An attorney licensed in Georgia brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Georgia courts without local counsel or pro hac vice admission.
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