Atty. Andrew B. Lustigman
Andrew Lustigman offers comprehensive counsel to domestic and international clients on advertising, marketing and promotions matters and represents them in regulatory investigations, enforcement actions, and litigation. He chairs Olshan’s Advertising, Marketing & Promotions Group and co-chairs its Brand Management & Protection Group .
Profile Summary
About Andrew B. Lustigman at a glance
Andrew B. Lustigman is a entertainment attorney based in New York, New York, practicing at Olshan Frome Wolosky Llp. Admitted to practice in New York, New York and New Jersey, New Jersey. Educated at American University Washington College of Law (J.D., 1991) and University of Michigan (B.A., 1988). Recognitions include Best Lawyers in America — Advertising Law (2026), Best Lawyers in America — Additional Areas of Practice: (2026), and Best Lawyers in America — FDA Law (2026). Serands clients in New York, NY and the surrounding metropolitan area.
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About
- Andrew Lustigman offers comprehensive counsel to domestic and international clients on advertising, marketing and promotions matters and represents them in regulatory investigations, enforcement actions, and litigation
- He chairs Olshan’s Advertising, Marketing & Promotions Group and co-chairs its Brand Management & Protection Group
- Marketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses
- He’s pragmatic and always looks for solutions that meet each client’s specific needs
- Andy advises them on the clearance of advertising, promotions, and marketing materials, and structures some of the most creative sweepstakes, games of skill, fundraising promotions, and other contests, development of social media programs, and direct marketing campaigns from both legal and compliance standpoints
- He also conducts advertising and marketing due diligence in the context of mergers, acquisitions and investments
- He is frequently called upon to help clients navigate the nation’s complex subscription marketing laws
- Andy advises clients across all media channels—social media, Internet, television, print, radio, direct mail, mobile, telemarketing, and other electronic media
- He has significant experience with FTC and FDA regulatory requirements regarding health claims, advertising, labeling and distributing health-related products including OTC products, dietary supplements, medical devices, cosmetics, and medical foods
- Clients also rely on Andy’s pragmatic approach in representing them in investigations, enforcement actions, and litigation brought by those agencies, the United States Department of Justice, the FCC, the U.S
- Postal Service, state attorneys general, district attorneys, and other governmental authorities
- Andy’s experience also extends to single-plaintiff, multiparty and class action cases and related commercial litigation alleging false and deceptive advertising, intellectual property-related claims, and corporate disputes, as well as a wide array of competitor advertising, IP and privacy challenges
- Proactive and strategic, Andy takes on emerging threats and conceives creative and aggressive defense theories to protect his client’s interests both in and out of court, including in alternative dispute venues
- In prosecuting and defending his clients’ cases, he frequently appears in federal and state court and before the National Advertising Division of the Better Business Bureau
- Repeatedly recognized as a leader in his field and as an authority on advertising and promotional marketing law, Andy regularly appears on television, radio, and in publications such as The Wall Street Journal, New York Post, The National Law Journal, New York Law Journal, Inside Counsel, Bloomberg BNA, Law360, Mobile Marketer, and Luxury Daily, discussing important new cases and trends that advertisers and marketers need to know about
- He has testified as an expert witness on advertising compliance in federal court
- A growing area of work Andy handles includes advising on and structuring a broad range of international business transactions
- He also is retained by Am Law 100 and other leading firms as special counsel on advertising compliance matters in connection with their clients’ business investments
- In addition to maintaining his active practice, Andy is a co-managing partner of the firm and a member of its Executive Committee
- He frequently speaks on advertising and promotional marketing law topics throughout the country and has been the publisher of Olshan’s Advertising Law Blog since its inception in the early 2000s
Practice Areas Explained
Andrew B. Lustigman's Areas of Practice
Each practice area below reflects the types of cases Andrew B. Lustigman handles, with a brief overview of what that area of law covers.
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Andrew B. Lustigman is one of 45,946 entertainment attorneys indexed nationally. Browse entertainment attorneys in New York →
Jurisdictional Context
Why local counsel matters in New York
Practicing law in New York. Legal matters in New York are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in New York are typically filed in the local municipal court or the appropriate New York state district court, depending on subject matter and amount in controversy. An attorney licensed in New York brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in New York courts without local counsel or pro hac vice admission.
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