Atty. Chad J. Richter
Chad is a shareholder and member of the firm’s Business Law Practice Group. His practice focuses on working with privately held businesses and their owners, acting as corporate counsel to help them with the various legal issues they face in operating and expanding their businesses.
Profile Summary
About Chad J. Richter at a glance
Chad J. Richter is a business attorney based in Milwaukee, Wisconsin, practicing at O'Neil, Cannon, Hollman, DeJong & Laing SC. Educated at Marquette University (J.D. cum laude, 2002) and Marquette University (B.S.–Business Economics and Philosophy). Recognitions include Lawyer of the Year — Business Organizations (including LLCs and Partnerships) (Milwaukee) (2026), Best Lawyers in America — Business Organizations (including LLCs and Partnerships) (2026), and Best Lawyers in America — Corporate Law (2026). Serands clients in Milwaukee, WI and the surrounding metropolitan area.
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About
Chad is a shareholder and member of the firm’s Business Law Practice Group. His practice focuses on working with privately held businesses and their owners, acting as corporate counsel to help them with the various legal issues they face in operating and expanding their businesses.
As part of his practice, Chad has considerable experience in Mergers & Acquisitions and frequently works with businesses on ownership transition events. He prides himself on providing efficient, practical legal advice, and consistently finding ways to “get deals done” amid all the various challenges that deals demand.
Over the years, Chad has assisted numerous corporate clients that are involved in dealership/distribution and franchise systems, and has counseled them on the unique contractual and business issues they face as dealers/franchisees.
Chad Assists Clients With
- Mergers and Acquisitions
- Shareholder transitions and disputes
- Commercial contract negotiation and drafting
- General business organization and structuring
- Franchise and dealership legal matters
- Commercial Real Estate transactions
- Litigation and dispute resolution involving businesses and franchises
Experience/Representative Client Work
- Represented numerous local and regionally based businesses in acquisition and sale transactions ranging from $1,000,000–$220,000,000
- Represented a manufacturer of custom-designed industrial cooling solutions in its sale to a publicly held multinational corporation
- Represented a design and engineering firm in its sale to a publicly held global business
- Represented a custom automation manufacturer in its sale to a German based global business
- Represented one of Wisconsin’s largest regional independent dental service providers in its sale to a Top 10 Dental Service Organization
- Represented US interests for a Canadian large equipment manufacturer in its sale to a European business
- Represented a premier provider of fire alarm and detection systems in its sale to one of the largest fire protection companies in the Midwest
- Represented a cloud-based software company in its sale to a nationally recognized leading provider of government software and integrated payment solutions
- Represented a custom product and tool online retailer in its sale to a regional private equity group
- Represented a local capital group in its acquisition of multiple US-based business
- Worked with well over 400 different franchise and dealership models across the U.S. and internationally in varying product and service based industries for both business-to-business and consumer based businesses, including startups, sales, transitions, roll-ups, shut-downs and various franchisor dispute matters
Professional Associations and Affiliations
- Wisconsin Bar Association
- American Bar Association, Forum on Franchising
- Midwest Business Brokers and Intermediaries, Board Member–Past President
- International Franchise Association, Former Member/Supplier
Awards/Distinctions
- Selected for inclusion in The Best Lawyers in America®, Business Organizations (including LLCs and Partnerships), 2019–present
- Selected for inclusion in Wisconsin Super Lawyers, Law & Politics and Milwaukee Magazine, 2014–present
- Selected for inclusion in 2008–2013 Wisconsin Super Lawyers Rising Stars, Law & Politics and Milwaukee Magazine
- Martindale-Hubbell® Peer Review Rating™–AV, reflecting an attorney who has reached the height of professional excellence and is recognized for the highest levels of skill and integrity
- Midwest Business Brokers & Intermediaries, Outstanding Leadership Award, 2012
Education
- Marquette University Law School (J.D., cum laude)
- Marquette University (B.S.–Business Economics and Philosophy, cum laude)
Practice Areas Explained
Chad J. Richter's Areas of Practice
Each practice area below reflects the types of cases Chad J. Richter handles, with a brief overview of what that area of law covers.
Business attorneys advise founders and growing companies on entity formation, contracts, financing, M&A, and dispute resolution.
Chad J. Richter is one of 501,317 business attorneys indexed nationally. Browse business attorneys in Wisconsin →
Jurisdictional Context
Why local counsel matters in Wisconsin
Practicing law in Wisconsin. Legal matters in Wisconsin are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in Milwaukee are typically filed in the local municipal court or the appropriate Wisconsin state district court, depending on subject matter and amount in controversy. An attorney licensed in Wisconsin brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Wisconsin courts without local counsel or pro hac vice admission.
Looking for additional Wisconsin attorneys? Browse all attorneys in Milwaukee or all attorneys in Wisconsin.
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