Atty. Darren J. Abernethy
Darren J. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than fifteen years of experience, including in Am Law private practice in Washington, D.C. and as Senior Counsel at a leading privacy technology vendor.
Profile Summary
About Darren J. Abernethy at a glance
Darren J. Abernethy is a Shareholder based in San Francisco, California, practicing at Greenberg Traurig, LLP. They have 11+ years of legal experience, licensed to practice since 2015. Their practice focuses on ip, entertainment, and internet. Admitted to practice in California New York District of Columbia (2015). Educated at College of William and Mary, Marshall-Wythe School of Law (J.D. Lead, 2008) and Duke University (B.A., 2004). Serands clients in San Francisco, CA and the surrounding metropolitan area.
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About
- Darren J. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than fifteen years of experience, including in Am Law private practice in Washington, D.C. and as Senior Counsel at a leading privacy technology vendor
- He advises clients on matters related to digital advertising, privacy and data protection law compliance, data breach management, privacy and data security considerations in M&A, artificial intelligence and FTC best practices
- Darren's areas of focus include website and mobile application compliance, the California Consumer Privacy Act (CCPA) and other U.S. federal and state privacy laws, the European Union General Data Protection Regulation (GDPR)/ePrivacy, and technology agreements
- Darren is a member of the International Association of Privacy Professionals (IAPP)’s Publications Advisory Board and is recognized by the IAPP and American Bar Association as a Privacy Law Specialist
- He holds IAPP certifications in all 7 areas (Asia, Canada, Europe, Privacy Management, Technology, U.S
- Government, and U.S
- Private Sector)
- Concentrations •Data-driven marketing, self-regulatory frameworks (DAA, NAI, IAB), cookie compliance, and emerging advertising technologies •Drafting and negotiating the privacy aspects of commercial agreements, including advertising contracts, data processing agreements, and ToS •Global privacy programs, policies, and vendor management •Cross-border data transfers and data sharing agreements •Product counseling and privacy by design •Data breach notification laws and state/federal regulator investigations •Privacy/cybersecurity/IP-related mergers & acquisitions diligence and negotiations •Representing clients in relation to FTC and state attorneys general investigations in relation to security incidents, COPPA, CAN-SPAM, and deceptive practices Recognition & Leadership Awards & Accolades •Listed, The Legal 500 United States, Media, Technology and Telecoms Cyber law (including data privacy and data protection), 2024-2025 •Listed, Euromoney, Rising Stars, “Rising Star - Americas,” 2020
Practice Areas Explained
Darren J. Abernethy's Areas of Practice
Each practice area below reflects the types of cases Darren J. Abernethy handles, with a brief overview of what that area of law covers.
IP attorneys protect inventions, brands, and creative work through patent prosecution, trademark registration, copyright, and trade-secret enforcement.
Darren J. Abernethy is one of 106,079 ip attorneys indexed nationally. Browse ip attorneys in California →
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Darren J. Abernethy is one of 45,946 entertainment attorneys indexed nationally. Browse entertainment attorneys in California →
Internet and cyber lawyers for data breaches, online defamation, privacy law, and cybersecurity matters.
Darren J. Abernethy is one of 17,958 internet attorneys indexed nationally. Browse internet attorneys in California →
Jurisdictional Context
Why local counsel matters in California
Practicing law in California. Legal matters in California are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in San Francisco are typically filed in the local municipal court or the appropriate California state district court, depending on subject matter and amount in controversy. An attorney licensed in California brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in California courts without local counsel or pro hac vice admission.
Looking for additional California attorneys? Browse all attorneys in San Francisco or all attorneys in California.
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