Atty. David G. Mallen

Atty. David G. Mallen

David Mallen is an advertising and media attorney who focuses his practice on helping marketers from a variety of industries with national advertising campaigns, analysis of claim substantiation issues, compliance with consumer protection law, and resolution of advertising disputes. An experienced trial lawyer, David represents clients in all phases of litigation in state and federal court and in alternative dispute resolution.

New York New York 33 yrs experience 33 year
Call (212) 407-4000 Book Appointment

Profile Summary

About David G. Mallen at a glance

David G. Mallen is a entertainment attorney based in New York, New York, practicing at Loeb & Loeb LLP. They have 33+ years of legal experience, licensed to practice since 1993. Admitted to practice in New York (1993). Educated at Albany Law School of Union University (J.D., 1993) and Cornell University (B.S.). Recognitions include Best Lawyers in America — Advertising Law (2026). Serands clients in New York, NY and the surrounding metropolitan area.

Verified attorney profile · Updated June 2026

About

  • David Mallen is an advertising and media attorney who focuses his practice on helping marketers from a variety of industries with national advertising campaigns, analysis of claim substantiation issues, compliance with consumer protection law, and resolution of advertising disputes
  • An experienced trial lawyer, David represents clients in all phases of litigation in state and federal court and in alternative dispute resolution
  • As former deputy director of the National Advertising Division of the Council of the Better Business Bureau, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board and other self-regulatory bodies
  • David also represents clients in investigations before the Federal Trade Commission and state agencies
  • David has particular experience providing legal guidance on the advertising of information technology, telecommunication services, food and beverages, consumer household products, OTC drugs, dietary supplements and financial services
  • Additionally, he counsels clients on advertising, regulatory and privacy issues in social media and mobile platforms, including influencer marketing
  • He also has deep knowledge of matters involving sophisticated product testing, consumer surveys, and “green” claims in advertising and marketing
  • Known for his practical approach and deep knowledge of his clients’ competitive business landscapes, David works to help marketers and advertisers think several steps ahead to develop effective campaigns and avoid or overcome competitive or regulatory challenges

Practice Areas Explained

David G. Mallen's Areas of Practice

Each practice area below reflects the types of cases David G. Mallen handles, with a brief overview of what that area of law covers.

Entertainment & Sports Law

Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.

David G. Mallen is one of 45,946 entertainment attorneys indexed nationally. Browse entertainment attorneys in New York →

Jurisdictional Context

Why local counsel matters in New York

Practicing law in New York. Legal matters in New York are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in New York are typically filed in the local municipal court or the appropriate New York state district court, depending on subject matter and amount in controversy. An attorney licensed in New York brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in New York courts without local counsel or pro hac vice admission.

Looking for additional New York attorneys? Browse all attorneys in New York or all attorneys in New York.

Frequently Asked

Common questions about David G. Mallen

Where is David G. Mallen's law office located?
David G. Mallen's law practice is located in New York, New York. The firm is Loeb & Loeb LLP. You can contact the office directly through this profile page.
What practice areas does David G. Mallen handle?
David G. Mallen focuses on entertainment. Each practice area listed reflects experience handling cases of that type in New York.
How long has David G. Mallen practiced law?
David G. Mallen has 33+ years of legal experience and has been licensed since 1993.
Where did David G. Mallen go to law school?
David G. Mallen earned their education at (J.D., 1993); (B.S.).
How can I contact David G. Mallen for a consultation?
You can contact David G. Mallen directly through this profile page. Click "Ask the Attorney" to submit a question, or "Schedule a Consultation" to book a meeting. Most claimed-profile attorneys respond within one business day.
What awards or recognition has David G. Mallen received?
David G. Mallen's notable recognition includes: Best Lawyers in America — Advertising Law.

Practice Areas

Education

J.D.
Albany Law School of Union University
- 1993
B.S.
Cornell University
- In Progress

Awards

Best Lawyers in America — Advertising Law
- 2026

Bar Admissions

New York
Admitted: 1993

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