Atty. Gregory W. Herbert
For over 30 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law (copyright, trademark, trade dress, patent, trade secrets, false advertising, unfair competition, right of publicity), media/First Amendment law (defamation/libel/slander), Internet-related law, entertainment law and complex commercial litigation. Greg has been Board Certified as a specialist in Intellectual Property Law by the Florida Bar since 2009, a distinction held by fewer than 1% of Florida attorneys.
Profile Summary
About Gregory W. Herbert at a glance
Gregory W. Herbert is a Shareholder based in Orlando, Florida, practicing at Greenberg Traurig, LLP. They have 34+ years of legal experience, licensed to practice since 1992. Their practice focuses on ip, trade secrets, litigation, and entertainment. Admitted to practice in New York (1992) and Florida (1997). Educated at Harvard Law School (J.D. Editor, 1990) and Florida State University (B.A. Business, 1986). Recognitions include AV Preeminent. Serands clients in Orlando, FL and the surrounding metropolitan area.
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About
- For over 30 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law (copyright, trademark, trade dress, patent, trade secrets, false advertising, unfair competition, right of publicity), media/First Amendment law (defamation/libel/slander), Internet-related law, entertainment law and complex commercial litigation
- Greg has been Board Certified as a specialist in Intellectual Property Law by the Florida Bar since 2009, a distinction held by fewer than 1% of Florida attorneys
- Greg has broad trial experience, jury and non-jury, in state and federal court, having tried multimillion-dollar cases to verdict as lead trial counsel
- Greg has also counseled entertainment clients, including documentary film production companies, on various intellectual property, media law, privacy and other issues related to film production and distribution
- Greg was voted by his peers as 'Lawyer of the Year' in the Intellectual Property Litigation practice area in the Orlando market for 2014 and 2019 and in the Patent practice area for 2016, 2018, and 2021, as noted in The Best Lawyers in America annual votes
- Greg is also a Florida Supreme Court Certified Circuit Mediator
- Prior to joining Greenberg Traurig's Orlando office in 1996, Greg worked with a media and IP litigation firm in New York
- Greg frequently lectures on IP and media law issues, has published several articles on those topics, and has taught Internet law as an Adjunct Professor at Barry University Law School
- Several of Greg’s high-profile cases have been prominently featured in national business and legal media publications
- Meet Gregory W. Herbert Concentrations •Media Law, Defamation and First Amendment Litigation •Intellectual Property Litigation (Copyright, Trademark, Trade Dress, Patent, Right of Publicity, Trade Secrets, Lanham Act False Advertising and Unfair Competition) •Complex Commercial Litigation Recognition & Leadership Awards & Accolades •Listed, The Legal 500 United States, Media, technology and telecoms Media and Entertainment: Litigation, 2023 and 2025 •Listed, The Best Lawyers in America, Litigation - Intellectual Property
- Litigation - Patent
- Media Law, 2010-2026 •'Lawyer of the Year,' Litigation - Patent, Orlando, 2016, 2018, and 2021 •'Lawyer of the Year,' Litigation - Intellectual Property, Orlando, 2014 and 2019 •Listed, Orlando magazine, 'The Best Lawyers in Orlando,' 2010-2025 •Listed, Super Lawyers magazine, Florida Super Lawyers, 2013-2025 •“Top 50: Orlando Super Lawyers,” 2023-2025 •“Top 100: Orlando Super Lawyers,” 2025 •Listed, Florida Trend magazine, 'Legal Elite,' 2014 and 2019 •Team Member, a Law360 'Employment Practice Group of the Year,' 2011 & 2013 •Rated, AV Preeminent 4.9 out of 5.0
Practice Areas Explained
Gregory W. Herbert's Areas of Practice
Each practice area below reflects the types of cases Gregory W. Herbert handles, with a brief overview of what that area of law covers.
IP attorneys protect inventions, brands, and creative work through patent prosecution, trademark registration, copyright, and trade-secret enforcement.
Gregory W. Herbert is one of 106,079 ip attorneys indexed nationally. Browse ip attorneys in Florida →
Gregory W. Herbert is one of 6,644 trade secrets attorneys indexed nationally. Browse trade secrets attorneys in Florida →
Civil litigation attorneys for breach of contract, business disputes, civil rights, and class action lawsuits.
Gregory W. Herbert is one of 454,532 litigation attorneys indexed nationally. Browse litigation attorneys in Florida →
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Gregory W. Herbert is one of 45,946 entertainment attorneys indexed nationally. Browse entertainment attorneys in Florida →
Jurisdictional Context
Why local counsel matters in Florida
Practicing law in Florida. Legal matters in Florida are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in Orlando are typically filed in the local municipal court or the appropriate Florida state district court, depending on subject matter and amount in controversy. An attorney licensed in Florida brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Florida courts without local counsel or pro hac vice admission.
Looking for additional Florida attorneys? Browse all attorneys in Orlando or all attorneys in Florida.
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