Atty. J. Kevin Morrison

Atty. J. Kevin Morrison

Kevin Morrison is recognized by his peers as one of the top personal injury and wrongful death trial attorneys in California. He has more than 25 years’ experience in handling cases involving car accidents (including “rideshare” accidents), big rig and truck crashes, bicycle accidents, pedestrian injuries, construction site incidents, MUNI crashes and defective products.

San Francisco San Francisco 34 yrs experience 34 year
Call (628) 529-0005 Book Appointment

Profile Summary

About J. Kevin Morrison at a glance

J. Kevin Morrison is a Partner based in San Francisco, California, practicing at Altair Law. They have 34+ years of legal experience, licensed to practice since 1992. Their practice focuses on wrongful death, personal injury, slip & fall, product liability, and construction. Admitted to practice in California (1992). Educated at Albany Law School of Union College (J.D., 1992) and Bucknell University (B.A., 1988). Recognitions include AV Preeminent. Active member of Thomas More Society. Serands clients in San Francisco, CA and the surrounding metropolitan area.

Verified attorney profile · Updated June 2026

About

  • Kevin Morrison is recognized by his peers as one of the top personal injury and wrongful death trial attorneys in California
  • He has more than 25 years’ experience in handling cases involving car accidents (including “rideshare” accidents), big rig and truck crashes, bicycle accidents, pedestrian injuries, construction site incidents, MUNI crashes and defective products
  • Recognized by his peers as one of the top trial lawyers in the state, Kevin is a hard-working attorney who commits to his clients and confronts his opposition with great confidence
  • Kevin has tried cases throughout California, from San Francisco to Los Angeles
  • For Kevin, trial preparation includes leading his clients through the legal process that has resulted in a winning track record
  • He is highly skilled at working with a variety of technical and medical experts and he often uses focus groups to explore the most salient aspects of his complex cases
  • Kevin has mentored other attorneys on the use of successful trial techniques
  • His noteworthy trial work also includes several favorable appellate decisions
  • Kevin’s peers and adversaries have recognized him as a leader in the field of personal injury and wrongful death litigation
  • He and his team have the reputation within the industry for being thorough and tough, which typically leads to more favorable settlements on behalf of his clients
  • And although Kevin does not hesitate to take a case to trial, the vast majority of his cases resolve before trial
  • He has successfully represented clients in hundreds of mediations
  • In addition to being inducted into the prestigious trial organization American Board of Trial Advocates (ABOTA), a highly selective national organization limited to attorneys with significant civil jury trial experience, Kevin is also Martindale-Hubbell AV Peer Review Rated, and is a recognized Super Lawyer
  • These distinguished honors are a testament to the fact that his peers rank him at the highest level of professional excellence, civility and ethics
  • In addition to his trial experience, Kevin serves as an arbitrator and settlement conference panelist for the San Francisco Superior Court
  • He is an active member of the San Francisco chapter of ABOTA where he is a national board representative and a member of its Executive Committee
  • He is also a member of the American Association of Justice, the Consumer Attorneys of California, and the San Francisco Trial Lawyers Association, where he served on the Board of Directors for five years
  • Kevin received his undergraduate degree in economics from Bucknell University in 1988
  • He graduated from Albany Law School of Union University in New York in 1992
  • During law school, he spent his third year as a visiting student at the University of San Francisco School of Law
  • While studying there, he decided to make the Bay Area his home
  • He lives in San Francisco with his wife, Margot and his three children, Cora, Elsa and Luca
  • He is actively involved in volunteering and serving in leadership positions in his community
  • In his free time, he enjoys swimming and road cycling
  • Honors & Awards - Martindale Hubbell, AV rated every year since 2000 - Super Lawyers, Northern California, every year since 2010 - ABOTA, SF Chapter, elected to membership in 2013

Practice Areas Explained

J. Kevin Morrison's Areas of Practice

Each practice area below reflects the types of cases J. Kevin Morrison handles, with a brief overview of what that area of law covers.

Wrongful Death

J. Kevin Morrison is one of 31,253 wrongful death attorneys indexed nationally. Browse wrongful death attorneys in California →

Personal Injury

Personal injury attorneys help accident victims recover compensation for medical bills, lost wages, and pain & suffering. Most work on contingency — no fee unless you win.

J. Kevin Morrison is one of 264,852 personal injury attorneys indexed nationally. Browse personal injury attorneys in California →

Slip & Fall / Premises Liability

J. Kevin Morrison is one of 29,473 slip & fall attorneys indexed nationally. Browse slip & fall attorneys in California →

Product Liability

J. Kevin Morrison is one of 66,193 product liability attorneys indexed nationally. Browse product liability attorneys in California →

Construction Accidents

J. Kevin Morrison is one of 4,144 construction attorneys indexed nationally. Browse construction attorneys in California →

Jurisdictional Context

Why local counsel matters in California

Practicing law in California. Legal matters in California are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in San Francisco are typically filed in the local municipal court or the appropriate California state district court, depending on subject matter and amount in controversy. An attorney licensed in California brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in California courts without local counsel or pro hac vice admission.

Looking for additional California attorneys? Browse all attorneys in San Francisco or all attorneys in California.

Frequently Asked

Common questions about J. Kevin Morrison

Where is J. Kevin Morrison's law office located?
J. Kevin Morrison's law practice is located in San Francisco, California. The firm is Altair Law. You can contact the office directly through this profile page.
What practice areas does J. Kevin Morrison handle?
J. Kevin Morrison focuses on wrongful death, personal injury, slip & fall, product liability, construction. Each practice area listed reflects experience handling cases of that type in California.
How long has J. Kevin Morrison practiced law?
J. Kevin Morrison has 34+ years of legal experience and has been licensed since 1992.
Where did J. Kevin Morrison go to law school?
J. Kevin Morrison earned their education at (J.D., 1992); (B.A., 1988).
How can I contact J. Kevin Morrison for a consultation?
You can contact J. Kevin Morrison directly through this profile page. Click "Ask the Attorney" to submit a question, or "Schedule a Consultation" to book a meeting. Most claimed-profile attorneys respond within one business day.
What awards or recognition has J. Kevin Morrison received?
J. Kevin Morrison's notable recognition includes: AV Preeminent.

Education

J.D.
Albany Law School of Union College
- 1992
B.A.
Bucknell University
- 1988

Awards

AV Preeminent

Bar Admissions

California
Admitted: 1992

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