Atty. Jeffrey C. "Jeff" Rickard
Jeff is one of the founding partners of Marsh, Rickard & Bryan. At first, Jeff wanted to be an engineer.
Profile Summary
About Jeffrey C. "Jeff" Rickard at a glance
Jeffrey C. "Jeff" Rickard is a personal injury, business, product liability, and litigation attorney based in Birmingham, Alabama, practicing at Marsh, Rickard & Bryan. Educated at Samford University (J.D., 1989). Recognitions include Lawyer of the Year — Product Liability Litigation - Plaintiffs (Birmingham) (2026), Best Lawyers in America — Commercial Litigation (2026), and Best Lawyers in America — Personal Injury Litigation - Plaintiffs (2026). Serands clients in Birmingham, AL and the surrounding metropolitan area.
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About
- Jeff is one of the founding partners of Marsh, Rickard & Bryan
- At first, Jeff wanted to be an engineer
- His father was an engineer and he saw the profession as challenging and rewarding
- Then, he discovered an affinity for words and speaking, which led him to the law. “Both professions require critical thinking,” says Jeff. “That was and still is very important to me.” Jeff gives much credit to the advantages of growing up in small town Alabama where everybody took care of everybody else
- Those were the times and places that one could ride a bike anywhere and play ball until suppertime. “My high school football coach was a big influence in my life
- He taught me about preparation, hard work, and responsibility,” Jeff said
- These are the principles we practice at Marsh, Rickard & Bryan every single day on every single case.” Jeff Rickard, a founding partner of Marsh, Rickard & Bryan, has recently been recognized by The Best Lawyers in America® for his exceptional work in Personal Injury Litigation and Product Liability Litigation
- This accolade reflects Jeff’s dedication to his clients and is a testament to the hard work and responsibility he brings to every case
Practice Areas Explained
Jeffrey C. "Jeff" Rickard's Areas of Practice
Each practice area below reflects the types of cases Jeffrey C. "Jeff" Rickard handles, with a brief overview of what that area of law covers.
Personal injury attorneys help accident victims recover compensation for medical bills, lost wages, and pain & suffering. Most work on contingency — no fee unless you win.
Jeffrey C. "Jeff" Rickard is one of 264,852 personal injury attorneys indexed nationally. Browse personal injury attorneys in Alabama →
Business attorneys advise founders and growing companies on entity formation, contracts, financing, M&A, and dispute resolution.
Jeffrey C. "Jeff" Rickard is one of 501,317 business attorneys indexed nationally. Browse business attorneys in Alabama →
Jeffrey C. "Jeff" Rickard is one of 66,193 product liability attorneys indexed nationally. Browse product liability attorneys in Alabama →
Civil litigation attorneys for breach of contract, business disputes, civil rights, and class action lawsuits.
Jeffrey C. "Jeff" Rickard is one of 454,532 litigation attorneys indexed nationally. Browse litigation attorneys in Alabama →
Jurisdictional Context
Why local counsel matters in Alabama
Practicing law in Alabama. Legal matters in Alabama are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in Birmingham are typically filed in the local municipal court or the appropriate Alabama state district court, depending on subject matter and amount in controversy. An attorney licensed in Alabama brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Alabama courts without local counsel or pro hac vice admission.
Looking for additional Alabama attorneys? Browse all attorneys in Birmingham or all attorneys in Alabama.
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