Atty. Po Yi
With over two decades of experience in private practice and in-house, Po Yi provides cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment and digital media. She works with clients in strategically assessing competitive and regulatory compliance challenges; negotiating business alliances, including sponsorships, tie-in arrangements with sports and entertainment properties, co-promotion deals, agency agreements, and talent endorsements; and developing and implementing advertising and marketing programs across multiple platforms.
Profile Summary
About Po Yi at a glance
Po Yi is a entertainment attorney based in New York, New York, practicing at Manatt, Phelps & Phillips LLP. Educated at Benjamin N. Cardozo School of Law (J.D., 1998). Recognitions include Best Lawyers in America — Advertising Law (2026), Best Lawyers in America — Entertainment Law - Motion Pictures and Television (2026), and Best Lawyers in America — Additional Areas of Practice: (2026). Serands clients in New York, NY and the surrounding metropolitan area.
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About
- With over two decades of experience in private practice and in-house, Po Yi provides cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment and digital media
- She works with clients in strategically assessing competitive and regulatory compliance challenges
- negotiating business alliances, including sponsorships, tie-in arrangements with sports and entertainment properties, co-promotion deals, agency agreements, and talent endorsements
- and developing and implementing advertising and marketing programs across multiple platforms
- Po serves clients across a wide range of industry sectors, including financial services, consumer products, retail, hospitality, sports, media and entertainment, and advertising
- Her clients range from major brands to independent digital and technology companies at various stages of development
- Po was formerly vice president and chief advertising counsel for American Express, where she served as the lead counsel to the company’s chief marketing officer and the global advertising and brand management group as well as to the U.S. card marketing group
- At American Express, Po worked on some of the most iconic brand campaigns as well as innovative marketing and advertising programs in social, digital and traditional media platforms
- She also negotiated major media agreements and sponsorships in sports, film, music and fashion, as well as celebrity talent agreements
- A recognized thought leader, Po has also taught communications law at Syracuse University in its S.I
- Newhouse School of Public Communications
- Prior to joining Manatt, Po was a partner in the advertising and marketing practice group for a large national law firm in New York City
Practice Areas Explained
Po Yi's Areas of Practice
Each practice area below reflects the types of cases Po Yi handles, with a brief overview of what that area of law covers.
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Po Yi is one of 45,946 entertainment attorneys indexed nationally. Browse entertainment attorneys in New York →
Jurisdictional Context
Why local counsel matters in New York
Practicing law in New York. Legal matters in New York are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in New York are typically filed in the local municipal court or the appropriate New York state district court, depending on subject matter and amount in controversy. An attorney licensed in New York brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in New York courts without local counsel or pro hac vice admission.
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