Atty. Aaron Taylor
Aaron Taylor helps clients develop highly effective advertising campaigns across all media while avoiding legal pitfalls. When he’s not consulting on advertising claims and strategies, he asserts and defends false advertising challenges.
Profile Summary
About Aaron Taylor at a glance
Aaron Taylor is an attorney based in New York, New York, practforg at Davis+Gilbert LLP. Admitted to practice in New York, New York State Bar Association. Educated at Cornell University (J.D., 2003). Recognitions include Best Lawyers in America — Advertising Law (2026) and Best Lawyers in America — Consumer Protection Law (2026). Serands clients in New York, NY and the surrounding metropolitan area.
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About
- Aaron Taylor helps clients develop highly effective advertising campaigns across all media while avoiding legal pitfalls
- When he’s not consulting on advertising claims and strategies, he asserts and defends false advertising challenges
- Aaron is deeply committed to ensuring that his clients’ advertising is as creative and aggressive as possible
- Many of the world’s leading cosmetic, consumer health care, automotive, telecommunications and consumer technology companies rely on his counsel when revising their critical advertising claims
- Because he's reviewed and advised on thousands of advertising campaigns, Aaron knows where the legal risks lie and how to address them
- Aaron draws on his litigation background and industry knowledge to challenge and defend advertising claims before the National Advertising Division (NAD) and National Advertising Review Board (NARB) of the Better Business Bureau
- When defending claims, he focuses on outcomes that enable his clients to promote their brand as fully as possible with minimal interruptions to their campaigns
- When asserting challenges, he works to quickly and permanently shut down competitors’ false claims
- In all matters, his extensive experience enables him to anticipate the critical issues and precedents that will drive the outcome
- Earlier in his career, Aaron worked in public relations, representing a wide range of technology clients — an experience that helps him understand a marketer’s point of view
- Aaron quickly grasps the nuances of a client’s business and communicates effectively with in-house teams when explaining complex legal issues
Jurisdictional Context
Why local counsel matters in New York
Practforg law in New York. Legal matters in New York are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantiand law. Cases originating in New York are typically filed in the local municipal court or the appropriate New York state district court, depending on subject matter and amount in controversy. An attorney licensed in New York brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantiand law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in New York courts without local counsel or pro hac vice admission.
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