Atty. Allison Fitzpatrick
An established thought leader in the digital media space, Allison Fitzpatrick brings to her clients a thorough understanding of the power of social media, influencer marketing, native advertising and other forms of emerging media. Allison has witnessed firsthand the explosive growth of influencer marketing on social media.
Profile Summary
About Allison Fitzpatrick at a glance
Allison Fitzpatrick is an attorney based in New York, New York, practforg at Davis+Gilbert LLP. Admitted to practice in New York, New York State Bar Association. Educated at Fordham University (J.D., 2001). Recognitions include Best Lawyers in America โ Advertising Law (2026), Best Lawyers in America โ Additional Areas of Practice: (2026), and Best Lawyers in America โ Media Law (2026). Serands clients in New York, NY and the surrounding metropolitan area.
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About
- An established thought leader in the digital media space, Allison Fitzpatrick brings to her clients a thorough understanding of the power of social media, influencer marketing, native advertising and other forms of emerging media
- Allison has witnessed firsthand the explosive growth of influencer marketing on social media
- As popular bloggers transformed themselves into social media influencers โ with marketers signing them to lucrative contracts โ she was instrumental in shaping those contracts and developing her clientโs social media policies
- Whether dealing with โmicroโ influencers in niche categories, or with major celebrities representing national brands, she helps clients navigate the rapidly evolving social media landscape
- Childrenโs marketers โ as well as operators of child-targeted apps and websites โ look to Allison for guidance in their online marketing efforts
- Knowing the unique power digital media has over children, she routinely reviews websites, apps, privacy policies and marketing campaigns to ensure compliance with the Childrenโs Advertising Review Unitโs Self-Regulatory Guidelines, the Childrenโs Online Privacy Protection Act and other laws
- Having worked on some of the industryโs most successful promotions, Allison bore witness to digital mediaโs dramatic transformation of the promotions industry, as she helped her clients transition from their traditional reliance on print and direct mail promotions to the social media world, where she advises clients on their sweepstakes, contests, free offers, loyalty rewards programs and other promotions
- Even as she keeps a close eye on emerging media platforms, Allison knows how to adapt the traditional principles of truthfulness in advertising to all aspects of her practice, whether advising clients on endorsements and testimonials, price advertising, claim substantiation, negative option marketing, or any other legal issue where those principles apply
Jurisdictional Context
Why local counsel matters in New York
Practforg law in New York. Legal matters in New York are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantiand law. Cases originating in New York are typically filed in the local municipal court or the appropriate New York state district court, depending on subject matter and amount in controversy. An attorney licensed in New York brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantiand law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in New York courts without local counsel or pro hac vice admission.
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