Atty. Gregory W. Herbert
For more than 20 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law, media/First Amendment law, Internet law, eCommerce, entertainment law and complex commercial litigation. Greg is board certified as a specialist in Intellectual Property Law by the Florida Bar's Board of Legal Specialization and Education, a distinction held by less than 1% of Florida attorneys.
Litigation - Patent & More Attorney · Serving Orlando, FL
Profile Summary
About Gregory W. Herbert at a Glance
Gregory W. Herbert is a patent, ip, and entertainment attorney based in Orlando, Florida, practicing at Greenberg Traurig. Admitted to practice in Florida, The Florida Bar and New York, New York State Bar Association. Educated at Harvard University (J.D., 1990) and Florida State University (BA, 1986). Recognitions include Best Lawyers in America — Litigation - Intellectual Property (2026), Best Lawyers in America — Litigation - Patent (2026), and Best Lawyers in America — Media Law (2026). Serves clients in Orlando, FL and the surrounding metropolitan area.
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About Gregory W. Herbert
- For more than 20 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law, media/First Amendment law, Internet law, eCommerce, entertainment law and complex commercial litigation
- Greg is board certified as a specialist in Intellectual Property Law by the Florida Bar's Board of Legal Specialization and Education, a distinction held by less than 1% of Florida attorneys
- Greg has broad trial experience, jury and non-jury, in state and federal court, having tried multimillion-dollar cases to verdict as lead trial counsel
- Greg also has extensive experience representing for-profit higher education institutions in connection with intellectual property and litigation matters
- Greg was voted by his peers as "Lawyer of the Year" in the Intellectual Property Litigation practice area in the Orlando market for 2014, as noted in The Best Lawyers in America annual vote
- Prior to joining Greenberg Traurig's Orlando office in 1996, Greg was with a media and IP litigation boutique firm in New York
- Greg frequently lectures on media, IP, and Internet law issues, has published several articles on those topics, and has taught Internet law as an Adjunct Professor at the Dwayne O. Andreas School of Law, Barry University
- Greg has had two media and IP cases featured on the front page of USA Today as well as other publications
Practice Areas Explained
Gregory W. Herbert's Areas of Legal Practice
Each practice area below reflects the types of cases Gregory W. Herbert handles, with a practical overview of what that area of law involves and how it may apply to your situation in Orlando.
Patent Law in Orlando
Gregory W. Herbert is one of 20,632 patent attorneys indexed nationally. Browse patent attorneys in Florida →
Intellectual Property in Orlando
IP attorneys protect inventions, brands, and creative work through patent prosecution, trademark registration, copyright, and trade-secret enforcement.
Gregory W. Herbert is one of 105,285 ip attorneys indexed nationally. Browse ip attorneys in Florida →
Entertainment & Sports Law in Orlando
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Gregory W. Herbert is one of 45,619 entertainment attorneys indexed nationally. Browse entertainment attorneys in Florida →
Jurisdictional Context
Why Local Counsel Matters in Orlando
Practicing law in Florida. Legal matters in Florida are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in Orlando are typically filed in the local municipal court or the appropriate Florida state district court, depending on subject matter and amount in controversy. An attorney licensed in Florida brings working knowledge of local procedural deadlines, judicial practices in this venue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Florida courts without local counsel or pro hac vice admission.
Orlando Courts and Legal Process
Choosing a Orlando-based attorney means your counsel already knows the local docketing timelines, preferred filing formats, and how individual judges typically rule on procedural motions — details that only come from practicing in this jurisdiction day after day. That local familiarity can translate to better strategy, faster filings, and fewer costly surprises.
Looking for additional Florida attorneys? Browse all attorneys in Orlando or all attorneys in Florida.
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Professional Profile
Why Clients in Orlando Choose Gregory W. Herbert
Selecting an attorney is one of the most consequential decisions you can make when a legal matter arises. Below are the core qualities that distinguish Gregory W. Herbert's practice in the field of patent, ip, and entertainment.
Multi-State Bar Admission
Licensed in Florida, The Florida Bar and New York, New York State Bar Association, Gregory W. Herbert can represent clients in cases that span state lines or require counsel in multiple jurisdictions.
Broad Practice Area Coverage
Covering patent, ip, and entertainment, Gregory W. Herbert can address the full spectrum of a client's legal needs without requiring referrals to separate specialists for each issue.
Local Presence in Orlando
A Orlando-based practice means Gregory W. Herbert attends hearings in the same courthouses, knows the local clerks, and understands the unwritten scheduling norms that affect every case filed here.
Case Types
Common Legal Issues Gregory W. Herbert Handles in Orlando
Below is a representative sample of the types of matters Gregory W. Herbert has experience with under Florida law. If your situation involves one of these case categories, this attorney may be well positioned to help you understand your options.
This list is illustrative, not exhaustive. Contact Gregory W. Herbert directly to discuss the specifics of your situation.
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How People Find Gregory W. Herbert Online
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Gregory W. Herbert's Practice Areas & Specializations
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