Atty. John Rocco
John Rocco is a Shareholder in the Litigation and Risk Management Practice Group. John serves as national, regional and local counsel for a number of corporations, providing legal services in the areas of toxic tort and product liability defense, contractual indemnity, insurance placement and insurance coverage, commercial litigation, risk management and due diligence investigations.
Profile Summary
About John Rocco at a glance
John Rocco is a business, class action, product liability, litigation, and insurance attorney based in Milwaukee, Wisconsin, practicing at von Briesen & Roper SC. Admitted to practice in Wisconsin, State Bar of. Educated at Marquette University (J.D., 1994) and Princeton University (B.A., 1987). Recognitions include Best Lawyers in America — Commercial Litigation (2026), Best Lawyers in America — Insurance Law (2026), and Best Lawyers in America — Litigation - Insurance (2026). Serands clients in Milwaukee, WI and the surrounding metropolitan area.
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About
- John Rocco is a Shareholder in the Litigation and Risk Management Practice Group
- John serves as national, regional and local counsel for a number of corporations, providing legal services in the areas of toxic tort and product liability defense, contractual indemnity, insurance placement and insurance coverage, commercial litigation, risk management and due diligence investigations
- He manages and directs the work performed by lawyers and law firms on behalf of many of these corporations across the United States and worldwide
Practice Areas Explained
John Rocco's Areas of Practice
Each practice area below reflects the types of cases John Rocco handles, with a brief overview of what that area of law covers.
Business attorneys advise founders and growing companies on entity formation, contracts, financing, M&A, and dispute resolution.
John Rocco is one of 501,317 business attorneys indexed nationally. Browse business attorneys in Wisconsin →
John Rocco is one of 26,424 class action attorneys indexed nationally. Browse class action attorneys in Wisconsin →
John Rocco is one of 66,193 product liability attorneys indexed nationally. Browse product liability attorneys in Wisconsin →
Civil litigation attorneys for breach of contract, business disputes, civil rights, and class action lawsuits.
John Rocco is one of 454,532 litigation attorneys indexed nationally. Browse litigation attorneys in Wisconsin →
Insurance attorneys for coverage disputes, bad faith claims, denied claims, and policy disputes.
John Rocco is one of 121,912 insurance attorneys indexed nationally. Browse insurance attorneys in Wisconsin →
Jurisdictional Context
Why local counsel matters in Wisconsin
Practicing law in Wisconsin. Legal matters in Wisconsin are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in Milwaukee are typically filed in the local municipal court or the appropriate Wisconsin state district court, depending on subject matter and amount in controversy. An attorney licensed in Wisconsin brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Wisconsin courts without local counsel or pro hac vice admission.
Looking for additional Wisconsin attorneys? Browse all attorneys in Milwaukee or all attorneys in Wisconsin.
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