Atty. Peter Viitre
Peter Viitre is a partner at Sotos LLP. He is the Head of the Corporate and Commercial Group and the leader of the Home Services and Retail practice areas.
Corporate Law & More Attorney · 31+ Years Experience
Profile Summary
About Peter Viitre at a Glance
Peter Viitre is a business and franchise attorney, practicing at Sotos LLP. They have 31+ years of legal experience, licensed to practice since 1995. Admitted to practice in Ontario (1995). Recognitions include Best Lawyers in America — Franchise Law (2026), Best Lawyers in America — Corporate Law (2026), and Best Lawyers in America — Additional Areas of Practice: (2026).
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About Peter Viitre
- Peter Viitre is a partner at Sotos LLP. He is the Head of the Corporate and Commercial Group and the leader of the Home Services and Retail practice areas
- Working extensively with franchises in those sectors as well as clients in the restaurant and automotive industries, he oversees all merger and acquisition transactions, primarily the purchase and sale of franchise systems including those with a cross-border component
- Peter provides advice on all aspects of franchising, from the preparation of legal documents to regulatory compliance, to helping franchisors manage the franchise relationship, to the commercial aspects of dispute resolution and termination
- He also counsels business owners and investors, including private equity firms, on non-franchise purchase and sale transactions and has played a leading role in deals of varying size and complexity involving companies in various industries, on both national and international levels
- Over his career spanning more than 25 years, Peter has advised clients in a wide range of industries including food and beverage, property services, shipping, gasoline, financial advisory and business services
- Long recognized as a leading franchise lawyer, Peter served as Chair of the Ontario Bar Association’s Franchise Law Section and as a member of the Ontario government’s Business Law Advisory Council, which advised the government on changes to the province’s commercial legislation
Practice Areas Explained
Peter Viitre's Areas of Legal Practice
Each practice area below reflects the types of cases Peter Viitre handles, with a practical overview of what that area of law involves and how it may apply to your situation.
Business & Corporate Law
Business attorneys advise founders and growing companies on entity formation, contracts, financing, M&A, and dispute resolution.
Peter Viitre is one of 497,491 business attorneys indexed nationally. Browse business attorneys →
Franchise Law
Peter Viitre is one of 1,930 franchise attorneys indexed nationally. Browse franchise attorneys →
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Professional Profile
Why Clients in Your Area Choose Peter Viitre
Selecting an attorney is one of the most consequential decisions you can make when a legal matter arises. Below are the core qualities that distinguish Peter Viitre's practice in the field of business and franchise.
Decade-Tested Legal Experience
Peter Viitre brings 31+ years of hands-on legal practice — enough to have navigated the recurring fact patterns, procedural traps, and negotiation dynamics that shape case outcomes.
Broad Practice Area Coverage
Covering business and franchise, Peter Viitre can address the full spectrum of a client's legal needs without requiring referrals to separate specialists for each issue.
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Peter Viitre's Practice Areas & Specializations
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