Atty. Richard S. Eisert
Richard Eisert’s practice sits squarely at the crossroads of technology, advertising and marketing, e-commerce, intellectual property and privacy law. With clients ranging from start-ups to global leaders in the technology, online commerce, new media and advertising industries, Richard offers canny counsel on all aspects of marketing, promoting and selling goods and services.
Advertising Law Attorney · Serving New York, NY
Profile Summary
About Richard S. Eisert at a Glance
Richard S. Eisert is a entertainment attorney based in New York, New York, practicing at Davis+Gilbert LLP. Admitted to practice in District of Columbia, The District of Columbia Bar and New York, New York State Bar Association. Educated at Harvard University (J.D., 1991). Recognitions include Best Lawyers in America — Advertising Law (2026), Best Lawyers in America — Additional Areas of Practice: (2026), and Best Lawyers in America — Information Technology Law (2026). Serves clients in New York, NY and the surrounding metropolitan area.
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About Richard S. Eisert
- Richard Eisert’s practice sits squarely at the crossroads of technology, advertising and marketing, e-commerce, intellectual property and privacy law
- With clients ranging from start-ups to global leaders in the technology, online commerce, new media and advertising industries, Richard offers canny counsel on all aspects of marketing, promoting and selling goods and services
- As a former intellectual property litigator and as counsel to hundreds of businesses, Richard knows that “no risk” solutions rarely exist
- He collaborates with client business and legal teams to find solutions with acceptable risk, often functioning like in-house counsel, but with a broad perspective that reflects his experience in multiple client engagements
- His thinking and approach are constantly informed by how best to navigate the legal and practical ramifications of a given scenario
- Richard’s technology law practice reflects his broad array of client matters, and includes negotiating platform and licensing deals, technology agreements and media buys involving industry behemoths, advising on financing options for startups, and handling leading-edge deals for data providers, ad tech/proptech and other technology companies
- He views his clients’ opportunities, quandaries and ideas with a positive outlook, even in contested and boundary-testing situations such as behavioral advertising and CRM onboarding, location and non-cookie-based targeting
- Then he devises a goal-focused plan
- Industry-leading businesses turn to Richard for day-to-day advice on specific legal and regulatory issues impacting their e-commerce and online advertising, including claim substantiation, FTC endorsement and native advertising issues, targeted advertising, and intellectual property ownership and infringement matters
- He skillfully navigates complex advertising and promotional issues in highly regulated and cutting-edge areas
- Richard has advised on digital advertising and e-commerce since their inception
- In some cases, he helped create the legal infrastructure in which these industries operate
- He played a key role in negotiating the industry-standard Interactive Advertising Bureau terms and conditions that serve as the backbone for many online advertising deals and remains active in ongoing industry initiatives
- Richard’s efforts have forestalled or addressed regulatory action against companies, kept marketing and sales channels flowing, and preserved and protected clients’ reputations
- Intricately woven into these areas are data and privacy law challenges
- Richard advises on the breadth of privacy, data security and regulatory issues arising online, including targeted and behavioral advertising, social media, mobile marketing, affiliate marketing, and other innovative products and services
- From Children’s Online Privacy Protection Act guidance for U.S. and foreign entities to CCPA and CPRA advice, Richard offers clear counsel, best practices, and effective strategies to help his clients accomplish their goals while avoiding risks and maintaining compliance
- An advisor early on in connection with the California privacy initiatives that resulted in CCPA’s enactment, Richard readily untangles complex, evolving privacy issues for U.S. and non-U.S. clients
Practice Areas Explained
Richard S. Eisert's Areas of Legal Practice
Each practice area below reflects the types of cases Richard S. Eisert handles, with a practical overview of what that area of law involves and how it may apply to your situation in New York.
Entertainment & Sports Law in New York
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Richard S. Eisert is one of 45,619 entertainment attorneys indexed nationally. Browse entertainment attorneys in New York →
Jurisdictional Context
Why Local Counsel Matters in New York
Practicing law in New York. Legal matters in New York are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in New York are typically filed in the local municipal court or the appropriate New York state district court, depending on subject matter and amount in controversy. An attorney licensed in New York brings working knowledge of local procedural deadlines, judicial practices in this venue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in New York courts without local counsel or pro hac vice admission.
New York Courts and Legal Process
Choosing a New York-based attorney means your counsel already knows the local docketing timelines, preferred filing formats, and how individual judges typically rule on procedural motions — details that only come from practicing in this jurisdiction day after day. That local familiarity can translate to better strategy, faster filings, and fewer costly surprises.
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Professional Profile
Why Clients in New York Choose Richard S. Eisert
Selecting an attorney is one of the most consequential decisions you can make when a legal matter arises. Below are the core qualities that distinguish Richard S. Eisert's practice in the field of entertainment.
Multi-State Bar Admission
Licensed in District of Columbia, The District of Columbia Bar and New York, New York State Bar Association, Richard S. Eisert can represent clients in cases that span state lines or require counsel in multiple jurisdictions.
Focused Entertainment Practice
Concentrating on entertainment means Richard S. Eisert's knowledge of relevant statutes, case law, and procedural nuances stays current — unlike generalist practices that spread attention across unrelated fields.
Local Presence in New York
A New York-based practice means Richard S. Eisert attends hearings in the same courthouses, knows the local clerks, and understands the unwritten scheduling norms that affect every case filed here.
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Richard S. Eisert's Practice Areas & Specializations
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