Atty. Stephen Baird
Steve Baird works with clients to address their most difficult trademark problems. Steve provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution.
Profile Summary
About Stephen Baird at a glance
Stephen Baird is a Shareholder based in Minneapolis, Minnesota, practforg at Greenberg Traurig, LLP. They haand 36+ years of legal experience, licensed to practice since 1990. Admitted to practice in Minnesota (1990). Educated at University of Iowa College of Law (J.D., 1990) and University of Iowa College of Pharmacy (B.S., 1986). Recognitions include AV Preeminent. Serands clients in Minneapolis, MN and the surrounding metropolitan area.
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About
- Steve Baird works with clients to address their most difficult trademark problems
- Steve provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution
- Clients turn to him for his deep experience in trademark and branding matters for startups
- design and creative firms
- colleges and universities
- apparel
- jewelry
- consumer products
- sporting, hunting, and other outdoor goods
- food products and ingredients
- building materials
- medical devices and pharmaceuticals
- chemicals, insecticides, and adhesive brands
- all kinds of manufacturers
- accounting, architecture, engineering, construction, and real estate development firms
- restaurants
- casinos
- software companies
- banks
- and financial institutions
- Steve’s trademark and brand protection work has gained notoriety for the protection and registration of nontraditional trademarks such as single color marks, product configuration trademarks, and trade dress and product packaging trademarks
- He also has helped American Indian tribes build their intellectual property rights and address their legal issues involving intellectual property
- His trademark and branding experience in the outdoor sporting, archery, hunting, and shooting industry is extensive and long-lasting
- Steve protects companies’ most important brands and other intellectual property assets by designing efficient, creative, tailored legal strategies to advance their most important business objectives
- Steve is relentless in seeking to understand his clients, their business, industry, goals, objectives, challenges, and limitations
- He combines his decades of legal IP experience with his background working as a registered pharmacist, which he has employed to serve a variety of life science, pharmaceutical, dietary supplement, and medical device brands and companies
- A prolific blogger and recognized thought leader, for two years in a row Steve has been named the number one author on trademark matters according to JD Supra’s “Readers’ Choice Awards”
- Concentrations •Trademark usage and clearance •Trademark portfolio management •Nontraditional trademarks •Trademark litigation •Trademark Trial and Appeal Board (TTAB) practice and procedures •Domain name and internet disputes •Trademark counterfeiting Judicial Clerkships •Hon
- Wilson Cowen, U.S
- Court of Appeals for the Federal Circuit, 1990-1991 Recognition & Leadership Awards & Accolades •Listed, World Trademark Review, 2013-2026 •“WTR Global Leaders,” 2020-2025 •“WTR 1000,” 2013-2026 •Ranked Gold in Minnesota, Enforcement and Litigation •Ranked Gold in Minnesota, Prosecution and Strategy •The Best Lawyers in America, 2012-2026 •Selected, “Minneapolis Lawyer of the Year: Trademark Law,” 2017 and 2024 •Listed, Copyright Law, 2012-2026 •Listed, Trademark Law, 2013-2026 •Listed, Litigation - Intellectual Property,” 2014-2026 •Listed, Chambers USA Guide, Intellectual Property - Minnesota, 2019-2025 •Band 1, 2024-2025 •Band 2, 2022-2023 •Band 3, 2019-2021 •Listed, The Legal 500 United States, Intellectual Property> Trademarks: Non-Contentious (Including Prosecution, Portfolio Management and Licensing), 2023-2025 •Listed, Managing IP Magazine's World IP Handbook and Survey, “IP Stars: Trademark Stars,” 2013-2025 •Listed, World Intellectual Property Review (WIPR) Insights, “Trademark Rankings: U.S
- Trademarks - Non-Contentious,” 2023 •Listed, Super Lawyers magazine, Minnesota Super Lawyers, 2004-2025 •Selected, “Top 100 Lawyers,” 2014 •Listed, Minnesota Monthly, “Top Lawyers in Minnesota,” 2020 and 2023-2025 •Listed, Thomson-Reuters, 'Stand-Out Lawyers,' 2025-2026 •Team Member, a U.S
- News - Best Lawyers “Law Firm of the Year” in Trademark Law, 2020, 2022 •Top Author, JD Supra, “Readers’ Choice Awards,” 2017-2019 •Minnesota Lawyer •Selected, “Attorney of the Year,” 2011 and 2013 •Selected, “Circle of Excellence,” 2013 •Name Protect Trademark Insider, 2004-2007 •Ranked Number Six, Top U.S
- Trademark Filer, 2004-2007 •Top 50 Trademark Attorneys, 2004-2007 •Selected, CityBusiness, “Forty Under Forty Award,” 2000 •Recipient, First Prize, Brand Names Education Foundation Ladas Memorial Award for Writing Excellence, 1992 •Rated, AV Preeminent 5.0 out of 5.0
Jurisdictional Context
Why local counsel matters in Minnesota
Practforg law in Minnesota. Legal matters in Minnesota are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantiand law. Cases originating in Minneapolis are typically filed in the local municipal court or the appropriate Minnesota state district court, depending on subject matter and amount in controversy. An attorney licensed in Minnesota brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantiand law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Minnesota courts without local counsel or pro hac vice admission.
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