Atty. Stephen Baird
Steve Baird works with clients to address their most difficult trademark problems. Steve provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution.
Education & More Attorney · Serving Minneapolis, MN · 36+ Years Experience
Profile Summary
About Stephen Baird at a Glance
Stephen Baird is a Shareholder based in Minneapolis, Minnesota, practicing at Greenberg Traurig, LLP. They have 36+ years of legal experience, licensed to practice since 1990. Their practice focuses on trademark, business, ip, education, and entertainment. Admitted to practice in Minnesota (1990). Educated at University of Iowa College of Law (J.D., 1990) and University of Iowa College of Pharmacy (B.S., 1986). Recognitions include AV Preeminent. Serves clients in Minneapolis, MN and the surrounding metropolitan area.
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About Stephen Baird
- Steve Baird works with clients to address their most difficult trademark problems
- Steve provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution
- Clients turn to him for his deep experience in trademark and branding matters for startups
- design and creative firms
- colleges and universities
- apparel
- jewelry
- consumer products
- sporting, hunting, and other outdoor goods
- food products and ingredients
- building materials
- medical devices and pharmaceuticals
- chemicals, insecticides, and adhesive brands
- all kinds of manufacturers
- accounting, architecture, engineering, construction, and real estate development firms
- restaurants
- casinos
- software companies
- banks
- and financial institutions
- Steve’s trademark and brand protection work has gained notoriety for the protection and registration of nontraditional trademarks such as single color marks, product configuration trademarks, and trade dress and product packaging trademarks
- He also has helped American Indian tribes build their intellectual property rights and address their legal issues involving intellectual property
- His trademark and branding experience in the outdoor sporting, archery, hunting, and shooting industry is extensive and long-lasting
- Steve protects companies’ most important brands and other intellectual property assets by designing efficient, creative, tailored legal strategies to advance their most important business objectives
- Steve is relentless in seeking to understand his clients, their business, industry, goals, objectives, challenges, and limitations
- He combines his decades of legal IP experience with his background working as a registered pharmacist, which he has employed to serve a variety of life science, pharmaceutical, dietary supplement, and medical device brands and companies
- A prolific blogger and recognized thought leader, for two years in a row Steve has been named the number one author on trademark matters according to JD Supra’s “Readers’ Choice Awards”
- Concentrations •Trademark usage and clearance •Trademark portfolio management •Nontraditional trademarks •Trademark litigation •Trademark Trial and Appeal Board (TTAB) practice and procedures •Domain name and internet disputes •Trademark counterfeiting Judicial Clerkships •Hon
- Wilson Cowen, U.S
- Court of Appeals for the Federal Circuit, 1990-1991 Recognition & Leadership Awards & Accolades •Listed, World Trademark Review, 2013-2026 •“WTR Global Leaders,” 2020-2025 •“WTR 1000,” 2013-2026 •Ranked Gold in Minnesota, Enforcement and Litigation •Ranked Gold in Minnesota, Prosecution and Strategy •The Best Lawyers in America, 2012-2026 •Selected, “Minneapolis Lawyer of the Year: Trademark Law,” 2017 and 2024 •Listed, Copyright Law, 2012-2026 •Listed, Trademark Law, 2013-2026 •Listed, Litigation - Intellectual Property,” 2014-2026 •Listed, Chambers USA Guide, Intellectual Property - Minnesota, 2019-2025 •Band 1, 2024-2025 •Band 2, 2022-2023 •Band 3, 2019-2021 •Listed, The Legal 500 United States, Intellectual Property> Trademarks: Non-Contentious (Including Prosecution, Portfolio Management and Licensing), 2023-2025 •Listed, Managing IP Magazine's World IP Handbook and Survey, “IP Stars: Trademark Stars,” 2013-2025 •Listed, World Intellectual Property Review (WIPR) Insights, “Trademark Rankings: U.S
- Trademarks - Non-Contentious,” 2023 •Listed, Super Lawyers magazine, Minnesota Super Lawyers, 2004-2025 •Selected, “Top 100 Lawyers,” 2014 •Listed, Minnesota Monthly, “Top Lawyers in Minnesota,” 2020 and 2023-2025 •Listed, Thomson-Reuters, 'Stand-Out Lawyers,' 2025-2026 •Team Member, a U.S
- News - Best Lawyers “Law Firm of the Year” in Trademark Law, 2020, 2022 •Top Author, JD Supra, “Readers’ Choice Awards,” 2017-2019 •Minnesota Lawyer •Selected, “Attorney of the Year,” 2011 and 2013 •Selected, “Circle of Excellence,” 2013 •Name Protect Trademark Insider, 2004-2007 •Ranked Number Six, Top U.S
- Trademark Filer, 2004-2007 •Top 50 Trademark Attorneys, 2004-2007 •Selected, CityBusiness, “Forty Under Forty Award,” 2000 •Recipient, First Prize, Brand Names Education Foundation Ladas Memorial Award for Writing Excellence, 1992 •Rated, AV Preeminent 5.0 out of 5.0
Practice Areas Explained
Stephen Baird's Areas of Legal Practice
Each practice area below reflects the types of cases Stephen Baird handles, with a practical overview of what that area of law involves and how it may apply to your situation in Minneapolis.
Trademark Law in Minneapolis
Stephen Baird is one of 23,086 trademark attorneys indexed nationally. Browse trademark attorneys in Minnesota →
Business & Corporate Law in Minneapolis
Business attorneys advise founders and growing companies on entity formation, contracts, financing, M&A, and dispute resolution.
Stephen Baird is one of 497,491 business attorneys indexed nationally. Browse business attorneys in Minnesota →
Intellectual Property in Minneapolis
IP attorneys protect inventions, brands, and creative work through patent prosecution, trademark registration, copyright, and trade-secret enforcement.
Stephen Baird is one of 105,285 ip attorneys indexed nationally. Browse ip attorneys in Minnesota →
Education Law in Minneapolis
Education attorneys for special education (IEP), school discipline, Title IX, and student rights.
Stephen Baird is one of 23,864 education attorneys indexed nationally. Browse education attorneys in Minnesota →
Entertainment & Sports Law in Minneapolis
Entertainment lawyers for music, film, sports contracts, talent representation, and IP licensing.
Stephen Baird is one of 45,619 entertainment attorneys indexed nationally. Browse entertainment attorneys in Minnesota →
Jurisdictional Context
Why Local Counsel Matters in Minneapolis
Practicing law in Minnesota. Legal matters in Minnesota are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantive law. Cases originating in Minneapolis are typically filed in the local municipal court or the appropriate Minnesota state district court, depending on subject matter and amount in controversy. An attorney licensed in Minnesota brings working knowledge of local procedural deadlines, judicial practices in this venue, and the substantive law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in Minnesota courts without local counsel or pro hac vice admission.
Minneapolis Courts and Legal Process
Choosing a Minneapolis-based attorney means your counsel already knows the local docketing timelines, preferred filing formats, and how individual judges typically rule on procedural motions — details that only come from practicing in this jurisdiction day after day. That local familiarity can translate to better strategy, faster filings, and fewer costly surprises.
Looking for additional Minnesota attorneys? Browse all attorneys in Minneapolis or all attorneys in Minnesota.
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Professional Profile
Why Clients in Minneapolis Choose Stephen Baird
Selecting an attorney is one of the most consequential decisions you can make when a legal matter arises. Below are the core qualities that distinguish Stephen Baird's practice in the field of trademark, business, ip, education, and entertainment.
Decade-Tested Legal Experience
Stephen Baird brings 36+ years of hands-on legal practice — enough to have navigated the recurring fact patterns, procedural traps, and negotiation dynamics that shape case outcomes.
Broad Practice Area Coverage
Covering trademark, business, and ip, Stephen Baird can address the full spectrum of a client's legal needs without requiring referrals to separate specialists for each issue.
Local Presence in Minneapolis
A Minneapolis-based practice means Stephen Baird attends hearings in the same courthouses, knows the local clerks, and understands the unwritten scheduling norms that affect every case filed here.
Case Types
Common Legal Issues Stephen Baird Handles in Minneapolis
Below is a representative sample of the types of matters Stephen Baird has experience with under Minnesota law. If your situation involves one of these case categories, this attorney may be well positioned to help you understand your options.
This list is illustrative, not exhaustive. Contact Stephen Baird directly to discuss the specifics of your situation.
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How People Find Stephen Baird Online
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Stephen Baird's Practice Areas & Specializations
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