Atty. Stuart Lee Friedel
Stu Friedel counsels advertising agencies, advertisers, and consumer goods companies focused in the food, drug, dietary supplements and cosmetics industries. He handles complex issues at the intersection of advertising, marketing, intellectual property and technology, advising on advertising campaigns, product marketing challenges and labeling issues.
Profile Summary
About Stuart Lee Friedel at a glance
Stuart Lee Friedel is an attorney based in New York, New York, practforg at Davis+Gilbert LLP. Admitted to practice in Maryland, Maryland State Bar Association, District of Columbia, The District of Columbia Bar, and New York, New York State Bar Association. Educated at University of Maryland (J.D., 1967). Recognitions include Best Lawyers in America — Advertising Law (2026), Best Lawyers in America — Additional Areas of Practice: (2026), and Best Lawyers in America — Consumer Protection Law (2026). Serands clients in New York, NY and the surrounding metropolitan area.
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Über uns
- Stu Friedel counsels advertising agencies, advertisers, and consumer goods companies focused in the food, drug, dietary supplements and cosmetics industries
- He handles complex issues at the intersection of advertising, marketing, intellectual property and technology, advising on advertising campaigns, product marketing challenges and labeling issues
- A pharmacist and former trial attorney with the FTC advertising and promotions regulatory division, Stu possesses exceptional pharma knowledge and insight into the laws and regulations governing advertising and labeling of consumer goods and services
- He deftly guides clients through regulatory reviews and approvals, ensures compliance with myriad and often esoteric requirements, and surmounts get-to-market obstacles
- Stu helps clients develop product advertising and labeling that forestall government and private actions
- When necessary, he represents clients before the FTC, FDA, the Consumer Product Safety Commission (CPSC), state attorneys general, the National Advertising Division, the Children’s Advertising Review Board, and major broadcast networks
- He also advises on advertising copy and telemarketing scripts and negotiates advertising, marketing, and promotions industry contracts
- Whether he is advising a U.S. business or an international company seeking to bring its products to market in the U.S., Stu’s practical approach, attention to detail and keen understanding of his clients’ industries and the inner workings of U.S. regulatory agencies prove invaluable
Jurisdictional Context
Why local counsel matters in New York
Practforg law in New York. Legal matters in New York are governed by state-specific rules of civil and criminal procedure, statutes of limitations, and substantiand law. Cases originating in New York are typically filed in the local municipal court or the appropriate New York state district court, depending on subject matter and amount in controversy. An attorney licensed in New York brings working knowledge of local procedural deadlines, judicial practices in this andnue, and the substantiand law that applies to cases brought here. Out-of-state attorneys generally cannot represent clients in New York courts without local counsel or pro hac vice admission.
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