How To Use Celebrity Photo On Your Blog For Free??

Interesting question but you may not like the answer. You best bet would be to attend, or hire a photographer to attend, events where celebrities appear and photographs can be taken. When celebrities appear in newsworthy events (Red Carpet at the Golden Globes) or public places, publication of photographs of them is considered newsworthy and usually will not violate their rights of publicity---your web-site needs to be constructed as a news organization devoted to fashion, in which event you will have an easier time avoiding payment of fees for each photograph on grounds that it is newsworthy. Nonetheless, if you do not take your own photographs or hire a photographer to do so (pursuant to a written work for hire agreement), and if the photographs are not taken in circumstances where celebrity consent can be implied, you can't really get these photographs for free. There may be legitimate stock photography web-sites that offer some photographs of celebrities for low license fees, but these are generally the B-list celebrities. In general, you will need to obtain (and pay for)(a) a license from the owner of the copyright in each photograph, usually the photographer, and (b) a release or license from the celebrity who appears in the photograph, because otherwise you risk suit for violating rights of publicity. You cannot simply pluck photographs that you like off other web-sites or from Google images---you need licenses to use each photograph. More generally, you are going into the publishing business. This means that you have the same legal obligations, and face the same legal risks as any other publisher. There is not much difference legally between an internet blog and The New York Times. This issue concerning use of celebrity photographs is the tip of the iceberg of the IP law issues you will face on a daily basis. For example, are you free to publish these celebrity photographs if they show the trademark or logo on the designer clothes that the celebrities wear or the accessories that they carry? Are you free to identify the name of the designer of the outfits and accessories they wear? Or will that subject you to claims for trademark infringement? And these questions are the tip of the proverbial iceberg. You should not assume that the answer to these questions is easy or simple. Established publishers in the fashion business (Vogue, Interview, etc) have teams of in-house and outside lawyers that review every article and photograph before publication to assure that the publication has the clearances that it needs and to minimize risk of suit. Small publishers of blogs have no less responsibility to handle these legal issues correctly. You need to retain and build a relationship with IP counsel, and each celebrity photograph and article should be cleared by counsel before publication. Moreover, your web-site/blog needs to develop terms of use, DMCA takedown policies, intellectual property policies, privacy policies, and many others, and these need to be published on your web-site (or blog). And you should consider getting intellectual property insurance and "advertising" insurance (which deals with defamation and disparagement problems) to protect you when the inevitable law suit comes. Operating a blog like this is a serious business, and you should not do so until you have adequate financing to retain and work with legal counsel.