Generally speaking, yes it does. However, it is possible for the business to register a fictitious name, and legally trade under a different name. In most jurisdictions, it would need to register the trade (fictitious) name in the region in which it does business, and at the state level. So for instance, if you walked into "Joe's Diner" in LA and slipped and fell, you might research the name "Joe's Diner" on the LA Secretary of State database, and find it is a registered fictitious name for Joe Enterprises, LLC. This would be a validly registered tradename, and it would be legal for the company to have operated as "Joe's Diner" since it had properly registered the trade name. It would not have been legal to trade under a different name other than its formally registered entity name, absent the trade name filing.
Jeffrey W. Weaver
Corporate, Real Estate and Intellectual Property Law
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